UNIQLO: 3 Years of Making Waves in Filipino Fashion

I’m not exactly what you’d call a fashion guru. For example, when I buy shirts, I only stick to three core requirements: I must not look stupid in them, they must feel good on my skin, and they must not cost more than four full-priced comic books.

That said, there are a few brands that manage to capture my attention and, more importantly, my loyalty – and sometimes, that’s enough to make me break my own rules and just buy whatever I want from them.

One of those brands is Uniqlo.

Uniqlo has been a favorite of mine ever since I received one of their high-quality T-shirts as a gift from a good friend. It came from Japan – a merchandising tie-in with the film The Amazing Spider-Man that even had its own Spider-Man-themed paper bag (which I kept, and is still with me to this day).

Uniqlo Spider-Man Shirt

It’s this shirt.

Thus began my love for the brand, and not just because the shirt I received strongly appealed to my (far-from-)inner geek. It was a really soft and comfortable shirt that was just the right size for me. Eventually, I began adding more Uniqlo clothes to my rather modest wardrobe. These days, I’d go for a stroll around one of the brand’s many multi-floor stores with my girlfriend (who also happens to be a big Uniqlo fan) to check out the latest designs and promos they have to offer.

Last year, I wrote about Uniqlo’s collaboration with the famous French fashion designer Ines de la Fressange – a rather sophisticated Fall Winter Collection (I still regret not being able to get the trenchcoat). This year, Uniqlo has another special offering for Filipinos in search of simple yet essential clothing that embraces and encourages self-expression, and rightly so; after all, it’s the brand’s 3rd year of redefining fashion in the country.


The #UTYouTalk event, held last May 28 at the SM Megamall Fashion Hall. The event also served as the kick-off for Uniqlo’s 3rd year of bringing its one-of-a-kind fashion pieces to Philippine shores.

Uniqlo Joyce Pring

The event was hosted by TV and radio celebrity Joyce Pring.


Uniqlo’s Chief Operating Officer Katsumi Kubota and General Manager Geraldine Sia went up on stage to talk about the brand’s mission and message, as well as its past, present, and future.

Uniqlo_Yeng Constantino

Pop punk superstar Yeng Constantino wows the crowd with a special song number.


Special guests at the Uniqlo #UTYouTalk event: Brand ambassadors Yeng Constantino and Alex Gonzaga.

Uniqlo opened its first Philippine store at the SM Mall of Asia on June 15, 2012. Since then, Uniqlo stores have been opening in various malls across Luzon. Today, there are 23 major outlets in Luzon, and the brand shows no signs of stopping.

This year, Uniqlo will be collaborating with a well-known brand that is close to the hearts of every Filipino, whether here or abroad: Jollibee. Limited edition Jollibee shirts will be available in all Uniqlo branches starting on June 1, with San Miguel Beer shirts soon to follow as well.

Meanwhile, fans of the brand will definitely want to check out Uniqlo’s special promotions – simply visit Uniqlo’s official website and follow them on social media (Facebook, Twitter, and Instagram) for the latest updates.


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