Midnight snack: Beyond the Box’s iPhone 7 launch

The crowd at the iPhone 7 Midnight Launch event at Beyond the Box, Resorts World Manila.

​The crowd at the iPhone 7 Midnight Launch.

Nearly 3 hours before the iPhone 7 Midnight Launch event at Beyond The Box’s Resorts World Manila branch last November 11, Apple fans and smartphone enthusiasts were already in line, eager to take a bite out of the tech giant’s spiffy new offerings.

Hotly anticipated as the next entries in the popular iPhone smartphone series, the iPhone 7 and 7 Plus are the newest releases in the line, right after the iPhone SE model that was launched earlier this year.
iPhone 7

​On display: the iPhone 7.

No headphone jack? No problem

Fans and pundits alike have been critical of the new iPhone for doing away with the 3.5mm headphone jack in what Apple has explained as an attempt to simultaneously improve audio quality and free up some physical space for other internal tech. This leaves users with the option to either use Bluetooth headphones or purchase a Lightning dongle, both of which are pricier alternatives to traditional earphones or earbuds. However, if the sheer number of people who gathered at the midnight launch were any indication, longtime iPhone lovers didn’t seem to mind the change that much.

These proud new iPhone 7 owners were first in line.

​These proud new iPhone 7 owners were first in line.

Apple Watch Series 2 units were also showcased at the iPhone 7 launch.

Apple Watch Series 2 units were also showcased at the launch.

Fans try out the new iPhone 7 and 7 Plus.

​Fans try out the new iPhone 7 and 7 Plus.

As an added bonus, early bird buyers also were treated to free accessories for their brand-new devices.

Get your own iPhone 7 and iPhone 7s

The iPhone 7 and 7s both come in rose gold, gold, silver, black, and jet black color variants, and are available as 32 GB, 128 GB, and 256 GB models. These new iPhones also feature improved water resistance, a “solid-state” Home button, and a 12 megapixel camera.

You can get your own iPhone 7 or 7s at Beyond the Box, an Apple Premium Reseller here in the Philippines. Beyond the Box has branches in Ayala Fairview Terraces, Century City Mall, Eton Centris Walk, Forbes Town, Lucky Chinatown, Market! Market!, Resorts World Manila, One Rockwell, Robinsons Galleria, Robinsons Place Manila, Veranza Mall, VMall Greenhills, and Vista Place (Formerly Wil Tower).

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